{"id":14629,"date":"2026-04-16T14:10:59","date_gmt":"2026-04-16T12:10:59","guid":{"rendered":"https:\/\/compeso.com\/2026\/04\/16\/increase-cinema-revenue-ticket-concession-sales\/"},"modified":"2026-08-27T15:15:25","modified_gmt":"2026-08-27T13:15:25","slug":"increase-cinema-revenue-ticket-concession-sales","status":"publish","type":"post","link":"https:\/\/compeso.com\/en\/2026\/04\/16\/increase-cinema-revenue-ticket-concession-sales\/","title":{"rendered":"Increase cinema revenue: ticket &#038; concession sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14629\" class=\"elementor elementor-14629 elementor-8245\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1ec3dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1ec3dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-651184e\" data-id=\"651184e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c48db52 elementor-widget elementor-widget-heading\" data-id=\"c48db52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Increase cinema revenue: why the webshop decides on ticket, snack and seat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd32477 elementor-widget elementor-widget-spacer\" data-id=\"fd32477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37926a4 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"37926a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Es wurden keine \\u00dcberschriften auf dieser Seite gefunden.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__37926a4\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__37926a4\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__37926a4\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6a0c7 elementor-widget elementor-widget-text-editor\" data-id=\"9b6a0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Anyone who runs a cinema knows the maths: only a fraction of the ticket price is left at the end. The real margin is made elsewhere \u2013 in cinema food and drink, in premium seats and in concession revenue. And this is exactly where the webshop plays a role that many underestimate.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">How can cinema revenue be increased, and what part does online ticketing play in that? Where margin really comes from in a cinema operation, why buying a ticket online influences far more than just ticket sales, and how you can optimise your <a href=\"https:\/\/compeso.com\/en\/solutions\/webshop\/\">cinema webshop<\/a> to make the most of its full potential.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a02503e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a02503e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa65ad2\" data-id=\"fa65ad2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60bf431 elementor-widget elementor-widget-heading\" data-id=\"60bf431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do cinemas make money? Tickets, concessions and additional sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00f83ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00f83ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a9cf8f\" data-id=\"2a9cf8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99007d8 elementor-widget elementor-widget-text-editor\" data-id=\"99007d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At first glance it looks simple: the cinema sells tickets, the cinema earns money. In reality, ticket income is the slimmest of all margins for many venues. But with a well-thought-out webshop, concession and marketing, cinema revenue can be increased. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3211002 elementor-widget elementor-widget-heading\" data-id=\"3211002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The ticket dilemma<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb57b2 elementor-widget elementor-widget-text-editor\" data-id=\"efb57b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In the first weeks after the nationwide release, film studios receive <a href=\"https:\/\/stephenfollows.com\/p\/how-a-cinemas-box-office-income-is-distributed\" target=\"_blank\" rel=\"noopener\">between 30 and 55 % of the ticket income<\/a>. Only in later weeks does the ratio shift <a href=\"https:\/\/filmpuls.info\/verleihkosten-filmverleih\/\"><\/a><a href=\"https:\/\/filmpuls.info\/verleihkosten-filmverleih\/\">in favour of the cinemas<\/a>. What reaches the cinema often barely covers running costs. Only in later weeks does the ratio move to around 70\/30 \u2013 but by then fewer guests are often coming.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to industry analyses, the net profit of an average cinema operation is a mere <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.agkino.de\/wp-content\/uploads\/2015\/05\/Kinobetriebsstudie_VERSAND.pdf\">2.5 to 6 per cent<\/a>. Every lever counts when you want to increase your cinema revenue. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c18e12 elementor-widget elementor-widget-heading\" data-id=\"8c18e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concession revenue in the cinema: where the margin sits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbf546 elementor-widget elementor-widget-text-editor\" data-id=\"3bbf546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The area that makes the biggest commercial difference for cinema operators is food and drink. Margins on popcorn, nachos and soft drinks run <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/sherwood.news\/business\/popcorn-profits-arent-enough-for-amc\/\">as high as 80 per cent<\/a> \u2013 and the cinema keeps 100 per cent of that income.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In Germany, food and drink now accounts for <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.blickpunktfilm.de\/kino\/kino-gastronomie-als-tragende-saeule-d3b3c0fb2bc46a821dd3dc796b323163\">30 to 40 per cent of a cinema&#8217;s total revenue<\/a>. The industry record stood at <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.blickpunktfilm.de\/kino\/snackkultur-im-kino-mehr-als-nur-popcorn-b1a1128916b4ea0b402261b39973990f\">555 million euros of concession revenue in the cinema<\/a> and an all-time high of 35 per cent of total revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782dbf6 elementor-widget elementor-widget-image\" data-id=\"782dbf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Kino_Margenvergleich-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODM4MywidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Kino_Margenvergleich-1.jpg\" title=\"\" alt=\"Kino Umsatz steigern, Concession Umsatz steigern\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8843b2e elementor-widget elementor-widget-text-editor\" data-id=\"8843b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>At a glance:<\/strong><\/p><ul><li class=\"whitespace-normal break-words pl-2\">In the first 1 &#8211; 2 weeks after the nationwide release, film studios receive between 30 &#8211; 55 % of the ticket income <\/li><li class=\"whitespace-normal break-words pl-2\">Concession margins run as high as 80 %<\/li><li class=\"whitespace-normal break-words pl-2\">Food and drink accounts for 30\u201340 % of total revenue<\/li><li class=\"whitespace-normal break-words pl-2\">A cinema&#8217;s net profit is only 2.5\u20136 %<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48013fe elementor-widget elementor-widget-heading\" data-id=\"48013fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why online buyers make the difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1547c69 elementor-widget elementor-widget-text-editor\" data-id=\"1547c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two out of three cinema tickets are bought digitally, <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.boxofficepro.com\/digital-ticketing-movie-theaters-ecommerce\/\">and the trend is rising<\/a> (Boxoffice 2019). And with the move from the box office window to the smartphone, it is not only how guests buy their ticket that changes. It changes how much they spend in total, which also has a bearing on how you can increase your cinema revenue. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da2955 elementor-widget elementor-widget-heading\" data-id=\"6da2955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More snacks, more premium, more groups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312dbb7 elementor-widget elementor-widget-text-editor\" data-id=\"312dbb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A study by <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.boxofficepro.com\/the-stats-behind-cinemas-digital-ticketing-boom\/\">Boxoffice Pro<\/a>, based on more than 100,000 cinemagoers surveyed, shows a clear pattern: guests who buy their ticket online order snacks and drinks alongside more often, choose premium seats more often and come in groups more often.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Particularly striking: sales of meals rose <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.boxofficepro.com\/the-stats-behind-cinemas-digital-ticketing-boom\/\">by more than 30 per cent<\/a> among digital ticket buyers. That is no coincidence \u2013 booking online gives you more time to discover what is on offer. Without time pressure at the till, without a queue behind you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0842445 elementor-widget elementor-widget-heading\" data-id=\"0842445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pre-ordering changes buying behaviour<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e123d7f elementor-widget elementor-widget-text-editor\" data-id=\"e123d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A growing trend confirms it: according to a <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.indiewire.com\/news\/business\/fandango-pre-order-concessions-amc-theatres-1235002287\/\">Fandango study<\/a>, one ticket buyer in four has already pre-ordered concession at some point. And when cinemas <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/compeso.com\/en\/2025\/07\/18\/comfortably-99-online-concession-thanks-to-a-modern-cinema-webshop\/\">build this option into their webshop<\/a>, the picture is clear: guests order more calmly, discover the whole range and often spend more.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">AMC, the largest cinema chain in the USA, reported a record average of <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.boxofficepro.com\/finding-a-balance-what-pandemic-era-concessions-sales-can-teach-us-about-customer-behavior\/\">7.99 USD per guest in the F&amp;B area<\/a>. That is a clear jump from the pre-pandemic average of 5.60 USD. A key driver: digital ordering and pre-ordering options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684cdf8 elementor-widget elementor-widget-image\" data-id=\"684cdf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Kino-Umsatz-steigern-und-concession-Umsatz-Kino-3-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODI2NSwidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Kino-Umsatz-steigern-und-concession-Umsatz-Kino-3-1.jpg\" title=\"\" alt=\"Snack-Vorbestellung im Kino-Webshop auf dem Smartphone \u2013 Online-K\u00e4ufer steigern Kino Umsatz\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837fd2c elementor-widget elementor-widget-text-editor\" data-id=\"837fd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>At a glance:<\/strong><\/p><ul><li class=\"whitespace-normal break-words pl-2\">Online buyers order snacks, premium seats and group tickets more often<\/li><li class=\"whitespace-normal break-words pl-2\">Concession sales in the cinema can rise by up to 30%<\/li><li class=\"whitespace-normal break-words pl-2\">Every 4th ticket buyer has already pre-ordered concession online<\/li><li class=\"whitespace-normal break-words pl-2\">Pre-ordering lowers stress and raises the average basket<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cac3c elementor-widget elementor-widget-heading\" data-id=\"f5cac3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What guests expect from the webshop, and where they drop out<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f9f83 elementor-widget elementor-widget-text-editor\" data-id=\"e1f9f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A good webshop is far more than a digital shop window. But what exactly do guests expect when they buy a cinema ticket online? And where do you lose them? Guests dropping out can be avoided, and your cinema webshop can be optimised. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44567d7 elementor-widget elementor-widget-heading\" data-id=\"44567d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The 3-second moment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9bacb3 elementor-widget elementor-widget-text-editor\" data-id=\"e9bacb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" data-wplink-edit=\"true\">53 per cent of users abandon a page<\/a> if it takes longer than three seconds to load. That sounds like very little \u2013 but in a world where large platforms set the standard, guests compare every online experience with the best they know. Including your cinema&#8217;s.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">And the figures go further: the average basket abandonment rate in e-commerce is <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">around 70 per cent<\/a> \u2013 calculated from more than 50 independent studies. Ticket sales are no exception.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b0dc20 elementor-widget elementor-widget-heading\" data-id=\"0b0dc20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experience beats product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea24c0 elementor-widget elementor-widget-text-editor\" data-id=\"8ea24c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\">88 per cent of respondents<\/a> in a Salesforce study with more than 14,000 participants say the buying experience is just as important as the product itself. Translated to the cinema, that means the visit does not begin in the auditorium, it begins on the smartphone.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">And if something snags there, the guest may well still come to the cinema. But the snack, the premium seat, the group booking? Those fall by the wayside. Precisely the areas, then, <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/compeso.com\/en\/2025\/11\/03\/simple-digital-in-seat-ordering-at-the-gloria-palast\/\">where the margin sit<\/a>s and where the chance to increase concession revenue in the cinema lies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2c542 elementor-widget elementor-widget-heading\" data-id=\"3b2c542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fewer clicks, more tickets. Optimising your cinema webshop <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedc3ed elementor-widget elementor-widget-text-editor\" data-id=\"eedc3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Studies show that reducing the checkout to a single page increases conversion <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.ticketsauce.com\/why-single-page-checkout-wins-data-dollars-and-design-for-event-ticketing\">by up to 20 per cent<\/a>. And cutting the form fields from six to three loses far fewer guests on the way to payment.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">That sounds like detail. But it is exactly the details that decide whether a ticket purchase turns into a whole evening at the cinema, and whether you can increase your concession revenue in the cinema. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb6ddc elementor-widget elementor-widget-image\" data-id=\"3bb6ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Quellen.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODI5NywidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Quellen.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e79f2e elementor-widget elementor-widget-text-editor\" data-id=\"0e79f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>At a glance:<\/strong><\/p><ul><li class=\"whitespace-normal break-words pl-2\">53 % abandon the page if it takes longer than <a href=\"https:\/\/www.marketingdive.com\/news\/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load\/426070\/\">3 seconds to load<\/a><\/li><li class=\"whitespace-normal break-words pl-2\">The average basket abandonment rate is 70 %<\/li><li class=\"whitespace-normal break-words pl-2\">88 % say the buying experience is just as important as the product<\/li><li class=\"whitespace-normal break-words pl-2\">A single-page checkout increases conversion by up to 20 %<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd609f elementor-widget elementor-widget-heading\" data-id=\"9dd609f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How you can check this: a short checklist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a1015 elementor-widget elementor-widget-text-editor\" data-id=\"e3a1015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Figures and studies are one thing. But what do they mean for your cinema? Here are concrete starting points that are worth it and that can be put in place, or at least checked, fairly quickly, in order to increase your concession or cinema revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a61fe elementor-widget elementor-widget-heading\" data-id=\"08a61fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Measure the loading time<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d6f36 elementor-widget elementor-widget-text-editor\" data-id=\"f6d6f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Open your webshop on a smartphone and count along. Does it take longer than three seconds for the page to settle? Then you are probably losing guests before they even see a ticket. Tools such as <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/pagespeed.web.dev\/\">Google PageSpeed Insights<\/a> show you in seconds how your webshop performs \u2013 and where the biggest brakes are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e002a6 elementor-widget elementor-widget-heading\" data-id=\"0e002a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Count the checkout steps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6934045 elementor-widget elementor-widget-text-editor\" data-id=\"6934045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Walk through the buying process yourself, from choosing the film to the confirmation. How many pages, clicks and form fields lie in between? Every extra step is a place where guests can drop out. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d038264 elementor-widget elementor-widget-heading\" data-id=\"d038264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Check concession in the webshop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061d35 elementor-widget elementor-widget-text-editor\" data-id=\"2061d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Can a guest pre-order snacks and drinks at the same time as buying a ticket online? Or are tickets and food and drink two separate worlds? The figures are clear: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/compeso.com\/en\/2025\/07\/18\/comfortably-99-online-concession-thanks-to-a-modern-cinema-webshop\/\">those who link the two<\/a> sell more, because guests discover the range at their leisure instead of standing at the counter under time pressure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1454d elementor-widget elementor-widget-heading\" data-id=\"6d1454d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Make premium options visible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e508006 elementor-widget elementor-widget-text-editor\" data-id=\"e508006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Do you offer premium seats, boxes or VIP areas? Then check how prominently they appear in the booking process. Online buyers demonstrably choose upgrades more often \u2013 but only if they see the option. A well-designed seating plan with a clear distinction between standard and premium can achieve a great deal here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4400ba elementor-widget elementor-widget-heading\" data-id=\"a4400ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Test bundles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-706fa1c elementor-widget elementor-widget-text-editor\" data-id=\"706fa1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ticket + popcorn + drink as a package has long been standard in over-the-counter sales as a way of lifting concession revenue in the cinema. But does it work in the webshop too? <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.dx.tech\/blog\/how-to-make-concession-sales-at-your-cinema-more-efficient\">Combo offers and upsell logic<\/a> in the digital checkout can noticeably raise the average basket and increase cinema revenue. They give the guest the feeling of getting a good deal instead of clicking everything together item by item.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2720393 elementor-widget elementor-widget-text-editor\" data-id=\"2720393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>At a glance:<\/strong><\/p><ul><li class=\"whitespace-normal break-words pl-2\">Keep the loading time under 3 seconds<\/li><li class=\"whitespace-normal break-words pl-2\">Reduce checkout steps to a minimum<\/li><li class=\"whitespace-normal break-words pl-2\">Integrate concession pre-ordering into the ticket purchase<\/li><li class=\"whitespace-normal break-words pl-2\">Make premium options visible in the booking process<\/li><li class=\"whitespace-normal break-words pl-2\">Offer and test bundle deals digitally<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9417a0 post-article-button elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"f9417a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWould you like to know what CineOrder could look like in your cinema?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tTalk to us\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b90cf elementor-widget elementor-widget-heading\" data-id=\"71b90cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CineOrder in action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed63fab elementor-widget elementor-widget-text-editor\" data-id=\"ed63fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">All of these points \u2013 fast loading times, a lean checkout, concession within the buying process, premium options, bundles \u2013 sound like a lot of work at first. But that is exactly what solutions developed specifically for cinemas are there for.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">CineOrder is the <a href=\"https:\/\/compeso.com\/en\/solutions\/webshop\/\">webshop from COMPESO<\/a> and brings ticketing, seat selection and food and drink together in a single buying process. Guests can book their ticket, choose their favourite seat and pre-order snacks and drinks at the same time \u2013 all on the smartphone, in one flow.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">That changes how guests shop: they discover the full range at their leisure, choose extras more often and arrive at the cinema with clear anticipation. The CineOrder webshop can increase concession revenue. The digital buying process removes barriers that often lead guests to skip snacks at the physical counter, costing you concession revenue in the cinema.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">And that applies well beyond the webshop: with <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/compeso.com\/en\/2025\/11\/03\/simple-digital-in-seat-ordering-at-the-gloria-palast\/\">digital ordering options directly at the seat<\/a> or <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/compeso.com\/en\/2023\/01\/12\/success-story-increasing-concession-sales-through-eatms\/\">self-service terminals in the foyer<\/a>, the same effect can be achieved on site.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Whether as a cloud solution or installed on your own server, CineOrder adapts to the cinema, not the other way round.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a95a1 elementor-widget elementor-widget-image\" data-id=\"93a95a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Webseite-Cross-Selling.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODI5OSwidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/compeso.com\/wp-content\/uploads\/2026\/04\/Webseite-Cross-Selling.jpg\" title=\"\" alt=\"CineOrder Webshop Cross Selling\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad6dc4 elementor-widget elementor-widget-heading\" data-id=\"6ad6dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The webshop is the first moment of the cinema evening<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb3175 elementor-widget elementor-widget-text-editor\" data-id=\"3cb3175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The figures paint a clear picture: margin in a cinema operation does not come from the ticket \u2013 it comes from everything around it. And the webshop plays a decisive part in whether a guest buys just a ticket or plans a whole evening at the cinema.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Three questions worth asking for every cinema operator:<\/p><p class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\">How fast does your webshop really load? How many steps does a guest need to reach payment? Can they add snacks or a better seat along the way?<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Look closely here and you soon notice how much potential is sitting in your own webshop, and how you can increase your cinema revenue. <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">That said, it is not only the webshop that matters, but also the <a href=\"https:\/\/compeso.com\/en\/2025\/05\/21\/cinema-trends-2025-how-cinema-inspires-all-over-again\/\">experience around it. <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0dd543 elementor-widget elementor-widget-heading\" data-id=\"e0dd543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about the webshop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d8c0c elementor-widget elementor-widget-accordion\" data-id=\"71d8c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1191\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1191\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can a cinema increase its revenue without planning in more staff?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1191\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1191\"><p>A cinema can increase its revenue by linking ticket sales and concession digitally. When guests order snacks before their visit, in the webshop, at a terminal or directly at their seat, waiting times fall and the team is relieved. At the same time the average basket often rises, because guests browse at their leisure, see more products and add extra items more easily.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1192\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1192\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can concession revenue in the cinema be increased?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1192\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1192\"><p>Concession revenue in the cinema rises above all when guests can buy earlier, more calmly and with the range in plain sight. Digital pre-ordering, self-service terminals and ordering at the seat make the range more visible, reduce buying pressure at the till and encourage additional sales. Depending on the scenario, considerable increases in revenue are possible, for example through self-service solutions or by connecting ticket and concession sales.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1193\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1193\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Why does a cinema webshop increase snack and drink sales?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1193\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1193\"><p>A cinema webshop increases snack and drink sales because guests order without a queue and without time pressure. They see the whole range clearly, can buy tickets and concession in one flow, and decide on extras or upgrades spontaneously more often. Menu bundles in the right place can take the decision off the guest&#8217;s hands, so that they buy more. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1194\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1194\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Does self-service in the cinema really help against long queues at the concession counter?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1194\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1194\"><p>Yes. Self-service takes pressure off the staffed sales areas, because guests can handle standard purchases themselves. Waiting times get shorter, peak times are easier to absorb and the team can concentrate more on advice, service and guest contact. At the same time guests often notice extra options at the terminal more consciously, which can support concession sales further<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1195\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1195\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does digital in-seat ordering work in the cinema?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1195\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1195\"><p>With digital in-seat ordering, the guest scans a QR code and uses their smartphone to order snacks and drinks directly from their seat. The order runs digitally, is prepared and is delivered to the right place. That cuts down on walking, avoids queues and creates additional buying opportunities during the screening or before the film even starts.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1196\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1196\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What are the advantages of combining ticket sales and concession in one ordering process?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1196\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1196\"><p>When ticket sales and concession are combined in one ordering process, the cinema visit becomes simpler for guests and easier for the cinema to plan. Guests order everything in one step, preparation starts earlier and additional purchases become more likely. At the same time there are fewer bottlenecks at the till and the counter.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How can a cinema increase its revenue without planning in more staff?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A cinema can increase its revenue by linking ticket sales and concession digitally. When guests order snacks before their visit, in the webshop, at a terminal or directly at their seat, waiting times fall and the team is relieved. 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The real margin is made elsewhere \u2013 in cinema food and drink, in premium seats and in concession revenue. And [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":8314,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-14629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compeso-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase cinema revenue: ticket &amp; concession sales - Compeso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compeso.com\/en\/2026\/04\/16\/increase-cinema-revenue-ticket-concession-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase cinema revenue: ticket &amp; concession sales - Compeso\" \/>\n<meta property=\"og:description\" content=\"Increase cinema revenue: why the webshop decides on ticket, snack and seat Table of contents Anyone who runs a cinema knows the maths: only a fraction of the ticket price is left at the end. 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