{"id":6663,"date":"2025-07-03T15:47:10","date_gmt":"2025-07-03T13:47:10","guid":{"rendered":"https:\/\/compeso.com\/2025\/07\/03\/new-tool-for-target-group-marketing\/"},"modified":"2026-06-29T11:25:15","modified_gmt":"2026-06-29T09:25:15","slug":"new-tool-for-target-group-marketing","status":"publish","type":"post","link":"https:\/\/compeso.com\/en\/2025\/07\/03\/new-tool-for-target-group-marketing\/","title":{"rendered":"New Tool for Target group marketing"},"content":{"rendered":"\t\t
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Cinema in transition – marketing rethought<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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What can CineOrder.Marketing do?<\/h6>

Targeting specific target groups:<\/b>
To get started, the tool allows you to use filters to select the exact target group to be addressed with a newsletter from the existing purchase data. For example, preferences for genre, language versions or space areas can be taken into account – for precisely tailored communication without wastage. <\/p>

Intuitive operation – frontend driven:<\/b>
CineOrder.Marketing was developed together with cinema professionals from the outset, with a particular focus on a user-friendly interface. Functions and benefits were defined directly with the users – especially for the requirements of the younger generation in cinema operations. <\/p>

Automation as the next step:<\/b>
In future, the tool will become even more powerful: target group selection and dispatch will then be fully automated. Once workflows have been defined, they will ensure that marketing campaigns can be implemented with minimum effort and maximum impact. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Edin Demirenzen
<\/strong>Sales & Product Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Outlook<\/b><\/p>

<\/span>“Further improvements are already being planned to make marketing for cinemas even easier and more effective. Cinemas should be able to concentrate on the most important thing again: Creating a world of experience for their guests – the marketing runs in the background.” <\/i> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSend Edin an e-mail\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Curious?<\/strong>
Sign up for our newsletter,
to make sure you don’t miss any more news.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSubscribe to the newsletter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Today more than ever, cinemas are competing with other leisure activities.
\nOur aim is to make marketing simpler, more efficient and more targeted. That’s why we have developed a new tool together with young cinema professionals that makes exactly that possible – and is now entering the beta test phase. <\/p>\n","protected":false},"author":84,"featured_media":6505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compeso-news-en","category-products"],"acf":[],"yoast_head":"\nNew Tool for Target group marketing - Compeso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compeso.com\/en\/2025\/07\/03\/new-tool-for-target-group-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Tool for Target group marketing - Compeso\" \/>\n<meta property=\"og:description\" content=\"Today more than ever, cinemas are competing with other leisure activities. 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