{"id":6663,"date":"2025-07-03T15:47:10","date_gmt":"2025-07-03T13:47:10","guid":{"rendered":"https:\/\/compeso.com\/2025\/07\/03\/new-tool-for-target-group-marketing\/"},"modified":"2025-07-31T16:10:12","modified_gmt":"2025-07-31T14:10:12","slug":"new-tool-for-target-group-marketing","status":"publish","type":"post","link":"https:\/\/compeso.com\/en\/2025\/07\/03\/new-tool-for-target-group-marketing\/","title":{"rendered":"New Tool for Target group marketing"},"content":{"rendered":"\t\t
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Cinema in transition – marketing rethought<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What can CineOrder.Marketing do?<\/h6>

Targeting specific target groups:<\/b>
To get started, the tool allows you to use filters to select the exact target group to be addressed with a newsletter from the existing purchase data. For example, preferences for genre, language versions or space areas can be taken into account – for precisely tailored communication without wastage. <\/p>

Intuitive operation – frontend driven:<\/b>
CineOrder.Marketing was developed together with cinema professionals from the outset, with a particular focus on a user-friendly interface. Functions and benefits were defined directly with the users – especially for the requirements of the younger generation in cinema operations. <\/p>

Automation as the next step:<\/b>
In future, the tool will become even more powerful: target group selection and dispatch will then be fully automated. Once workflows have been defined, they will ensure that marketing campaigns can be implemented with minimum effort and maximum impact. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Edin Demirenzen
<\/strong>Sales & Product Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Outlook<\/b><\/p>

<\/span>“Further improvements are already being planned to make marketing for cinemas even easier and more effective. Cinemas should be able to concentrate on the most important thing again: Creating a world of experience for their guests – the marketing runs in the background.” <\/i> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSend Edin an e-mail\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Curious?<\/strong>
Sign up for our newsletter,
to make sure you don’t miss any more news.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSubscribe to the newsletter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Today more than ever, cinemas are competing with other leisure activities.
\nOur aim is to make marketing simpler, more efficient and more targeted. That’s why we have developed a new tool together with young cinema professionals that makes exactly that possible – and is now entering the beta test phase. <\/p>\n","protected":false},"author":174,"featured_media":6506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,28],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compeso-news-en","category-products"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-23 18:34:10","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/posts\/6663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/comments?post=6663"}],"version-history":[{"count":2,"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/posts\/6663\/revisions"}],"predecessor-version":[{"id":6798,"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/posts\/6663\/revisions\/6798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/media\/6506"}],"wp:attachment":[{"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/media?parent=6663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/categories?post=6663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/compeso.com\/en\/wp-json\/wp\/v2\/tags?post=6663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}