Cinema in transition – marketing rethought
What can CineOrder.Marketing do?
Targeting specific target groups:
To get started, the tool allows you to use filters to select the exact target group to be addressed with a newsletter from the existing purchase data. For example, preferences for genre, language versions or space areas can be taken into account – for precisely tailored communication without wastage.
Intuitive operation – frontend driven:
CineOrder.Marketing was developed together with cinema professionals from the outset, with a particular focus on a user-friendly interface. Functions and benefits were defined directly with the users – especially for the requirements of the younger generation in cinema operations.
Automation as the next step:
In future, the tool will become even more powerful: target group selection and dispatch will then be fully automated. Once workflows have been defined, they will ensure that marketing campaigns can be implemented with minimum effort and maximum impact.
Edin Demirenzen
Sales & Product Manager
Outlook
“Further improvements are already being planned to make marketing for cinemas even easier and more effective. Cinemas should be able to concentrate on the most important thing again: Creating a world of experience for their guests – the marketing runs in the background.”
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