We take the feedback from our customers, guests and the industry very seriously and understand you. The concern of losing certain target groups in this way is understandable. How should children pay online? What about the older generation? My guests don’t want this. Concerns that certainly sounded similar with the first tickets on the Internet and at the ATM. Of course, we have to get our guests used to this change. The general trend in retail helps us here. More and more cashless payments are being made at self-service checkouts. Due to their success, these cash registers are constantly being expanded. To make the transition easy for guests in our web stores, we have now introduced “cash payment at the cinema” in addition to the familiar digital payment methods. As usual, your guests can select tickets and concessions in the online store and pay for their order in cash (or by other means of payment) at the cinema.
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Sooner or later there will also be test purchases in your movie theater by employees of the tax authorities. With the purchase, your guest will of course receive the receipt with the fiscal information including signature.