Cross-Selling
More revenue with every visit.
Timing is everything. When your guests buy tickets, they are thinking about the film. You are thinking about concessions.
With cross-selling, you combine both in a single step: your guest selects their ticket and immediately receives the right offer. Snacks, drinks or merchandise, across all sales channels, right when purchase intent is highest.
The right offer at the right moment. An extra service for your guests – and more revenue per visit for you.
The best opportunity for popcorn
The guest has bought their ticket and is not thinking about concessions. This is precisely where the best opportunity for popcorn, a drink or a matching combo deal passes by – simply because the snacks and drinks are not visible.
Show your guests your snack offers at the right moment. With our cross-selling, you present snacks, drinks, gift cards and vouchers or merchandise right where your guests are already making a purchase. More revenue per visit and less stress for your team.
Guide your guests from tickets to concessions
Our cross-selling solution works at several touchpoints: before or after a ticket purchase in the webshop, and in confirmation and reminder emails.
Guide your guest on their journey to your cinema.
The guest chooses the film, seats and tickets.
The webshop shows concessions or merchandise at the right moment.
The guest adds snacks, drinks or a combo deal.
After the purchase, a banner serves as a reminder for concessions.
In-seat ordering is also possible.
If your cinema offers in-seat delivery for specific auditoriums, the webshop automatically switches to in-seat ordering. The guest selects their items and gets them delivered directly to their seat in the auditorium.
Snacks directly with the ticket.
Right at ticket selection, you can offer combo tickets – tickets bundled with concessions. This lets your guests see early on that they can purchase their film and snacks together.
- Offer combo tickets directly during ticket selection
- Cross-selling page between ticket pricing and shopping basket
- Fully customisable image and text, with a direct path to “Snacks & Drinks”
- Guests decide for themselves: proceed to checkout or browse first
Offer your guests opportunities for additional products
The webshop displays relevant offers directly on the checkout page.
You can define your own scenarios and let the webshop automatically present the right menus or items. This provides your guests with an additional purchasing opportunity right where purchase intent is highest.
- Cross-selling banner for concessions, gift cards and vouchers, and merchandise on the checkout page
- Configurable title, description, image and menus for each scenario
- Every cinema is unique. Define your own scenarios
Concessions in your self-order kiosk purchasing process
At the self-order kiosk, guests are taken to the item selection screen after picking tickets, rather than going straight to the shopping basket. This ensures they see your concessions offers before paying, rather than overlooking them. If they already have a snack in their basket, they proceed directly to checkout.
- Redirection from ticket pricing to item selection at the kiosk
- Concessions offers visible before the guest completes their order
- If concessions are already in the basket, the process leads directly to checkout
Reminder after purchase and before the visit
Even after the purchase, an opportunity remains. Through email automation, a cross-selling banner can be displayed in the purchase confirmation or reminder email, inviting guests to order snacks and drinks.
- Cross-selling banner can be displayed in confirmation or reminder emails
- Title, description, image and colours fully customisable
- Reaches the guest again before they arrive at the cinema
- Concessions can be ordered via the provided link
Your cinema, your offers.
You don’t have to wait for the right moment. In the admin area, you decide for yourself which banner, text or items should be displayed and when. Your team sets up scenarios tailored to your cinema or upcoming promotions. Once configured, the webshop recommends concessions or merchandise at the ideal moment.
Manage banners and text
- Configure content, banners, text and links in the admin area
- Display concessions and merchandise tailored to the film or occasion
Create scenarios
- Create scenarios based on date, film, film category or keyword
- Prepare promotions for Easter, Christmas, summer or children's films
Use existing items
- Use items, combo deals, concessions and films from your existing system
- The webshop knows your cinema's configurations
Cross-selling that isn't intrusive.
Good cross-selling is never pushy. The webshop displays offers where they make sense and holds back whenever they might interrupt the purchase. Through price categories, digital menu cards and our shopping basket logic, an offer only appears when the timing is right.
- Target cross-selling by price category using different menu cards
- For “in-seat service”, the option only appears if delivery to the seat is available
- If concessions are already in the basket, the guest remains undisturbed
See where guests buy – and where they drop off.
Cross-selling shouldn’t just look good; it needs to work in everyday cinema operations. Using Google Analytics, we can evaluate where guests abandon purchases in the webshop and which offers perform well. Purchase confirmations and reminder emails can also be analysed to track whether guests bought concessions via the provided link.
- Analysis via Google Analytics available
- Make purchase abandonments in the webshop visible
- Check the impact of purchase confirmation and reminder emails
- Track whether concessions were purchased via the link
Pre-ordered concessions fit seamlessly into your cinema workflow.
When guests pre-order concessions, the workflow in the cinema needs to match. Pre-ordered snacks and drinks can be triggered for preparation via the customer account, email or by validating the ticket at the cinema.
Every cinema is unique. So are our solutions.
- Activate pre-ordered concessions for preparation at the cinema
- One-click activation available via the customer account
- Automatic preparation after ticket validation available
- Set up workflows tailored to your cinema
Would you like to see cross-selling in action?
Let’s talk – every cinema is unique. Together, we’ll find the right solution.
What value does our cross-selling offer?
Part of your system
The webshop is part of an integrated system and knows your cinema’s configurations. Items, combo deals, concessions and films do not need to be set up from scratch; they can be used directly from your existing data.
Evolved alongside daily cinema operations
We continuously refine our cross-selling capabilities based on feedback from our clients, their guests and ideas from our team. This keeps you up to date and lets you benefit from fresh ideas.
You stay in control
You can configure content, images and links yourself or have us create them for you. Our team is available whenever you need assistance with graphics or choosing the right touchpoints.
Cross-selling with your guests in mind
By using price categories and our shopping basket logic, offers only appear when timing is appropriate. This ensures your guests enjoy a pleasant, hassle-free cinema experience.
From demo to your first upsell
Initial consultation
Together, we look at where cross-selling will be implemented in your setup: in the webshop, at the self-order kiosk or in automated emails.
Scenarios and content
Together, we determine which offers appear at which point: combo tickets, the cross-selling page, the checkout module or banners in confirmation and reminder emails.
Configuration
We work together to set up banners, text, items, menus, links and conditions tailored to your daily cinema operations.
Testing and analysis
Together, we check whether the scenarios trigger correctly and whether guests are guided smoothly through the purchasing process.
Go-live & ongoing support
We stay by your side until everything runs smoothly – and remain personally available whenever you need us.
Questions about cross-selling
In the webshop (ticket selection, cross-selling page and checkout), at self-order kiosks, and in purchase confirmation and reminder emails. You decide what appears where.
No. Banners, text, images, links and scenarios are managed within the system and can be easily adjusted by your team. Once set up, the webshop automatically presents concessions or merchandise at the right moment.
No. Using price categories, menu cards and our basket logic, offers only appear when timing is right. For example, if concessions are already in the shopping basket, the guest is left undisturbed.
Yes. Google Analytics allows you to analyse abandoned purchases and identify high-performing offers. You can also measure the effectiveness of purchase confirmation and reminder emails.
Yes. Pre-ordered concessions can be activated for preparation with a single click via the customer account, or automatically prepared once the ticket is validated – tailored to your cinema.
Let's discuss what your cinema needs today
Every cinema is different.
That’s why we don’t start with a proposal,
but with a conversation.
