Marketing Hub
Audiences. Films. Campaigns. Clearly prepared.
With our Marketing Hub you use transaction data from the system to prepare audiences for campaigns. Film reference, genre, release type, site, auditorium, visit period or seating area help turn purchase data into a relevant selection.
Not every promotion suits every guest.
Cinema marketing becomes more concrete when it starts from the actual visit: which films were bought? In which period? At which site? In which auditorium or seating area? The Marketing Hub helps translate questions like these into an audience for campaigns.
Use transactions
Your customers’ transaction data serves as the basis for precisely targeted marketing.
Create a film reference
Criteria such as genre, release type, price category or seating area can be read out and used for campaigns.
Define audiences
The right criteria and a defined minimum number of visits create the matching audience.
Prepare the export
Export your audience and use it for your campaigns.
Filters that ask about day-to-day cinema life.
An audience is not built from a single category alone. Conditions can be combined: genre, release type, cast, studio, number of visits, price group, seating area, auditorium, site or period, for example.
- Combine several conditions within one query
- Take minimum frequencies per criterion into account
- Narrow down periods for the purchase or the performance
Would you like to see how this could look in your cinema day to day?
Let’s talk – every cinema is different. Together we will find the right solution.
From the data basis to a usable campaign list.
Clarify the data flow
We check whether transaction and film data are available for the marketing service.
Check consent and permissions
We clarify roles, consents and visibility for marketing functions.
Define the filter logic
We translate campaign questions into criteria such as genre, period, site or seating area.
Test the export
We check the format, password protection, site selection and the route into further campaign work.
Questions about the Marketing Hub from COMPESO
The Marketing Hub collects relevant transaction and film information from CineOrder and helps you define and export audiences for campaigns.
Documented filter fields include genre, release type, director, cast, producer, studio, number of visits, price group, seating area, auditorium, site as well as the purchase and performance period.
This page does not promise campaign sending. The documented core is the audience query and the protected export. The sending route is clarified separately.
The export contains personal data and is prepared as a password-protected ZIP file. Depending on the setup it can contain several CSV files, for example by site selection.
No. Consent, role permissions and export protection are technical and organisational building blocks. The legal assessment and local processes have to be clarified separately.
Prepare campaigns from real visit moments.
Film reference, audience, consent and export:
Together we will work out how the Marketing Hub fits your cinema.
