Loyalty Programme
Your guests will love coming to your cinema.
We all love being given something – being thought of, feeling understood, or gaining a benefit.
With our loyalty system your guests receive magical cinema benefits, birthday gifts or rewards for experiencing your cinema often. Start with our proven loyalty system and its ready-configured benefits, or bring your own idea for how your guests can discover your cinema anew each time.
One clear goal: seeing your guests again
Not every loyalty programme works the same way. Some rewards arise directly from the current purchase. Others belong to a membership. And sometimes the trigger comes from outside, for example through a gift card, a code or a partner.
Direct Promotion
A benefit arises when tickets, snacks or gift cards are in the basket. No lengthy explanation, right at the moment of purchase.
- Good for promotions guests understand immediately
- Can be a discount, a gift card, a ticket or an item.
Loyalty system
Guests see what they have collected, which programme they belong to and which benefit is waiting for them on their next cinema visit.
- Make membership, balance and benefits visible
- Good for repeat visits and personal offers
External loyalty programmes
Sometimes the benefit begins outside your shop: with a code, a gift card, a partner route or an app that is redeemed at the cinema later.
- Bring external routes cleanly into the cinema workflow
- Check redemption so that your team has clarity
Three moments where a reward really counts.
A loyalty programme should feel easy for guests. Sometimes the benefit happens right at the till. Sometimes it grows across several visits. And sometimes it comes into the cinema as a gift card, a code or a partner promotion.
Surprise them at the purchase
The guest puts a ticket or snacks in the basket. If the promotion fits, the benefit appears exactly where the decision is made.
Make coming back visible
In the loyalty programme the guest sees their balance, their membership and the next benefit within reach. That makes the next visit more tangible.
Redeem the benefit
A gift card, a code or a partner route should simply work in the end: show it, check it, redeem it and on to the film.
When the purchase itself triggers the promotion.
Direct promotions are intended for promotions that apply directly within the sale. Your guests do not have to be members beforehand. Our system checks the current sales transaction and grants the stored reward when the conditions and restrictions are met.
- Conditions based on tickets, items, line entries, revenue or defined basket contents
- Rewards such as a discount, a gift card, a reward ticket or individual items
- Suitable for promotions close to the moment of purchase
Choose a condition, choose a reward — done.
Condition
Reward
Revenue from 30 € triggers 10 % discount automatically within the sale.
When a visit becomes a relationship.
In the app or in the customer portal your guests see how many points they have already collected and which magical cinema benefit is within reach. On the phone that turns into a little treasure map and anticipation for the next cinema visit.
- Membership, benefits and the current balance in one place
- Show benefits clearly: ticket, menu, discount or free ticket
- Redeeming benefits and rewards is effortless and works across all sales channels
When the impulse comes from outside.
Some benefits do not start in the cinema itself. A guest arrives with a gift card, a code or a partner offer. For them it should feel simple: show it, redeem it, enjoy the film.
- Classify a gift card, code or app route clearly
- Make redemption visible where your guest needs it
- Check what your team sees at the till and in the web shop before launch
Would you like your guests to come to the cinema more often again?
Let’s talk – every cinema is different. Together we will find the right solution.
A reward sounds simple. In operation it has to add up cleanly.
A reward changes more than the visible price. It can affect the receipt, the posting, the loyalty account, gift cards, fees or cancellations. That is why it is checked before launch what the guest sees, what your team is allowed to process and what is posted in the background.
Visibility
Where does the promotion appear: at the till, in the web shop, by email or in the app?
Value and posting
Which reward is granted, and how is it posted?
Cancellation and proof
What happens on a return, a cancellation or a missing redemption?
From the idea to a tested loyalty programme.
We start with the goal of your promotion and translate it into a concrete structure. Conditions, channels, rewards, accounts and test cases are then checked so that your guests can discover their benefits straight away and your team can work without extra effort.
Clarify the promotion and the audience
We check whether it is about a spontaneous purchase, a membership or an external trigger.
Define the structure and channel
The till, web shop, app or Self Order Kiosk are placed accordingly
Set up conditions and rewards
Tickets, items, revenue, loyalty accounts, gift cards or triggers are defined cleanly.
Check a test purchase and a cancellation
Before launch, the display, the posting, the receipt, the redemption and the return are all checked.
Questions about loyalty programmes from COMPESO
On this page, loyalty programmes means three main mechanics: direct promotion, loyalty and external loyalty programmes. They pursue a similar goal, but work differently within the system.
No. Direct promotions can apply within the current sale, even without prior identification. Loyalty, by contrast, works with memberships, loyalty accounts and postings.
Yes. Available loyalty programmes can be shown in the web shop with a description and a join button. If a guest is already a member, that is displayed accordingly.
Depending on the mechanic and the setup, options include discounts, gift cards, reward tickets, free items, waived advance booking fees, messages or loyalty postings.
That has to be checked per programme. External triggers, gift cards, codes or scripts can start loyalty and promotion paths when handover, redemption and feedback are defined cleanly.
Turn promotions into a loyalty programme that works in day-to-day cinema life.
Direct promotion, loyalty or an external trigger:
Together we will work out which mechanic suits your cinema and your guests.
