The new cinema webshop at the Cinecittà Nürnberg
A place where cinema becomes an experience
Since it opened in 1995, the Cinecittà Nürnberg has stood for cinema that sets the standard.
With more than 20 screens, state-of-the-art projection technology and its well-known Deluxe screens, it is one of the largest multiplex cinemas in Europe.
Add restaurants, bars and lounges, and the Cinecittà has long been far more than a cinema. It is a place where cinema becomes an experience.
Across almost three decades the venue has set new benchmarks again and again – with new technology, new service concepts or new ideas in hospitality.
Now the next chapter begins.
With its new cinema webshop, the Cinecittà Nürnberg and CineOrder are together entering a new era of cinema digitalisation.
Why process optimisation in the cinema matters so much
A venue of this size places high demands on organisation and service.
Several counter areas, in-seat service and online sales all have to mesh smoothly.
Routine tasks and processes that are not automated tie up valuable staff time.
Time that is then missing with the guest.
The goal is a consistent and convenient customer journey that begins with the ticket purchase, leads through the snack pre-order and ends with personal service in the auditorium.
With CineOrder, the Cinecittà has a solution that:
simplifies ordering processes and shortens waiting times
connects online and on-site sales efficiently
improves service quality and speed
and, in the long term, enables a digital ordering solution for cinemas
Process optimisation and a new cinema webshop
With the introduction of CineOrder and the integrated cinema webshop, the Cinecittà Nürnberg has unified its processes and connected them digitally.
The result is efficient processes, shorter distances and noticeably better service.
That gives the team more time for what matters most: personal contact with their guests.
Key functions at a glance
Cinema webshop
Built mobile first, with intuitive, app-like operation for ticket and concession purchases, including a “Your next cinema visit” area in the user account.
Omnichannel solution
All sales channels are connected: online, on site, at the eATMs and at the tills. Orders are captured centrally and synchronised in real time.
Process optimisation in the cinema
With a single software platform, synergies between sales, service and logistics can be put to use. Data from every area can be analysed to improve processes in a targeted way and to run the operation more efficiently.
On-site ordering by QR scan
If the queue at the counter is too long, guests can scan the barcode and place their order straight from their own smartphone. The order is prepared automatically at the counter where it was placed.
Flexible counter assignment
Collections are triggered automatically at the counter closest to the relevant auditorium. Short distances, efficient processes, smooth service.
For guests, this means:
Simple ordering of tickets, snacks and drinks through the cinema webshop: mobile and intuitive
An overview of all bookings and pre-orders in the “Your next cinema visit” area
Smooth processes thanks to centrally connected ordering channels: online, on site and at the eATMs
Shorter distances and faster collection thanks to automatic counter assignment
Convenient service with in-seat service in the auditoriums
For operators, this means:
Unified management of all ordering channels through one central software platform
More effective use of the counter areas thanks to automatic assignment and a real-time overview
Relief for the team thanks to automated processes and fewer routine tasks
A technological basis for future extensions such as mobile in-seat ordering
The future of cinema digitalisation
Today, guests at the Cinecittà already enjoy food and drinks directly in the auditoriums.
In future this service will go further: with in-seat ordering by smartphone, guests will soon be able to order straight from their seat. Quick, intuitive and right from their seat. Another digital ordering solution in the cinema.
The cinema digitalisation at the Cinecittà therefore reaches far beyond the webshop.
It lays the groundwork for a cinema experience that brings technology, service and comfort together perfectly.
