More concession and more comfort thanks to a modern cinema webshop
Filmpalast Lüdenscheid – in Mr Lubba’s cinema, the future arrived long ago. While other cinemas still rely on classic tickets and snacks at the till, his guests experience their cinema visit almost entirely online or at the terminal – and they do so with impressive ease.
A gentle change
The switch was surprisingly smooth. After just a few months, audience and team had fully taken the new ordering process to heart. What remains is more than technical progress: there is a noticeable gain in freedom, comfort and genuine closeness to the guest.
The benefits at a glance:
No more queues: the cinema feels welcoming, relaxed and modern.
Stress-free ordering: guests book tickets and snacks online and meet a friendly face at the collection counter instead of a stressed queue.
More time to choose: visitors make their selection calmly and enjoy deciding without any pressure.
Family-friendly: parents plan the cinema visit comfortably at home. At the cinema, the children only have to show their collection slip.
- Effective cross-selling: in the webshop, customers are pointed towards concession in a targeted way, which noticeably encourages additional sales.
“Without sales pressure at the till, there is more time for real conversations. Contact with our guests feels far more personal today, and often even like friendship.”
Andre Lubba
Theatre Manager, Filmpalast Lüdenscheid
More efficiency - more time for guests
The digital solution does not only increase efficiency, it also makes the team more flexible and closer to people. Less time at the cash till means:
More time for real service.
Personal conversations shaped by appreciation rather than sales pressure.
Mr Lubba notes that the distance between staff and guests is disappearing. Many guests give enthusiastic feedback:
Flexibility for new ideas
The system grows with what is needed. Products can be adjusted flexibly, and campaigns such as clearing remaining stock work easily online. Special guest requests can be put into practice quickly.
An easier working day
Less cash, less effort: tax office audits become simpler, and change errors and long waiting times disappear.
Better staff planning: because most tickets are ordered online, visitor flows are easier to plan and staff can be deployed more precisely.
Quick onboarding: thanks to the self-explanatory system, temporary staff and interns find their way around quickly too.
Technology supports, people stay at the centre: terminals and mobiles take over routine tasks and act as extra colleagues. That creates more room for encounters and individuality.
- Products look more attractive at the terminal: displayed prominently right at the terminal, the range appears larger and more inviting, which further increases the willingness to buy.
“Mr Lubba has impressively shown what it means to think progressively and innovatively. His cinema is one of the most advanced in Germany. That makes itself felt positively in many areas.”
Alexandra Kohout
Sales
A positive influence on buying behaviour
Ordering online also changes buying behaviour for the better:
guests order in a relaxed way and, free from pressure at the till, even spend more more often.
With digital solutions such as the planned cash recycler, cash is moving further into the background, yet every option stays open. For guests who are less at home with technology, terminals are available around the clock and build confidence.
Conclusion: progress connects
The real success cannot be measured in figures alone. It is the daily experience that innovation does not estrange people, it connects them.
Service becomes more personal. The cinema feels friendlier, the contact more honest.
The cinema offers guests modern comfort, simple ordering and more time for personal service and enjoyment.
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